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How much is the franchise fee?
How much money does it take to operate a Who’s Who franchise?
What do I receive for the franchise fee?
What type of training do you provide?
How much support will I receive?
How much is the royalty?
How long does it take to publish my first magazine?
Is it an exclusive territory?
How much money can I make in this business?
How would I distribute my Who’s Who magazine?
Can I do this Part-Time?


How much is the franchise fee?

  • Franchise fees start at $29.865
  • $400.00 per month paid to Who's Who Franchising, LLC
  • One page of your magazine dedicated to Who's Who Franchising, LLC use

How much money does it take to operate an America’s Own Who’s Who Magazine franchise?

It will vary depending on the market and the individual investor. Large markets with substantial population and geographic coverage will require a more comprehensive distribution program. The increased distribution requires a larger initial investment and may require a higher page rate in the marketplace. The average investment with 3 months of working capital ranges from $35,000 to over $125,000.

What do I receive for the franchise fee?

  • Our nationally recognized America’s Own Who’s Who Magazine
  • Our proven marketing and operating system (8 year history)
  • License to publish the nationally recognized America’s Own Who’s Who Magazine in your area
  • Unparalleled training and support
  • Marketing start-up kit
  • $500.00 credit for outdoor racks

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What type of training do you provide?

  • 1 week of Sales Training in Huntsville, AL
  • 1 week of Production Training in Huntsville, AL (layout, printing, etc)
  • Two-three days of Distribution Analysis and Set-up
  • Sales & Marketing Training—You get six months of coaching (from the facilitator) on an as needed basis. You also get bi-weekly support from tele classes every other Monday from 11am-12pm Central time. You will be online with people from all over the country, including other Who's Who Publisher’s. This is a sales development package/process, including assessment, coaching, training reinforcement—by a facilitator.

How much support will I receive?

  • Sales Training-You get six months of coaching.
  • Ongoing marketing support--bi-weekly support from tele classes every other Monday from 11am-12pm Central time.  
  • Toll-Free hotline
  • Web Support
  • Annual Business Conference
  • As much support as you need

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How much is the royalty?

Unlike most franchises, we never charge a royalty fee based on a percentage of your profits. Instead, we’ve created a unique “No Hassle, Flat Fee Royalty System” that pays for all the benefits you receive from Who’s Who without constant auditing of your books, without stringent performance quotas, and without other distractions that have become typical of franchise ownership. In other words, we strive to ensure that the cost of owning a Who’s Who franchise are far outweighed by the benefits

How long does it take to publish my first magazine?

It typically takes 90-120 days from the signing of the documents until your first publication hits the streets.

Is it an exclusive territory?

Yes

How much money can I make in this business?

Who’s Who Franchising, LLC chooses not to make an earnings claim and, therefore, cannot divulge information regarding sales volume and profit margins. We can tell you that owning an America’s Own Who’s Who Magazine franchise can be a very lucrative business if you follow the marketing and operating system provided to you. We invite you to check with our existing franchisees as you explore this opportunity. During our mutual evaluation process, we will ask you to call and/or visit some of our existing publisher/owners, where you can get specific answers to your financial questions.

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How would I distribute my America’s Own Who’s Who Magazine?

The most effective way to distribute your magazines is through direct mail. We suggest (depending on the size of your area, printing 25,000 magazines and mailing 15,000. The remaining 10,000 should distributed through your local Books-A-Million, local businesses and strategically placed magazine stands. Examples would be your advertising clients that cater to high-income consumers and business centers like Kinko’s, and so on.

We will assist you in putting together a first class distribution strategy.

Can I do this Part-Time?

Operating a successful America’s Own Who’s Who Magazine requires your full-time effort. We require at least one person dedicated to full-time sales. Very early on you will also need someone dedicated to the production of the magazine. This business is sales driven and, to be approved as an America’s Own Who’s Who Magazine Publisher, you will need to demonstrate a commitment to a full-time sales effort.

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Call for a free evaluation of your market's potential. Your questions are always welcome.
Steve Stephens, Director of Operations
PH: 1-800-611-7484
FAX: (256) 704-8889
ss@whoswhofranchising.com
    

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Who's Who, Inc.  •  P.O. Box 19005  •  Huntsville, Alabama 35804
Phone: (256) 704-8888  •  Fax: (256) 704-8889  •  E-mail: info@whoswhoinc.com
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